Brand Perception and Positioning

Today as consumers are obtaining higher awareness with the rapid acceleration of globalization and competition, brand management and specialized brand teams within companies gain more significance everyday.

ERA Research & Consultancy meets the information requirements of companies via the research conducted on the overall life cycle of a specific brand. It executes research on consumer, competition and brand analysis as one of the strategic brand analysis steps. It conducts positioning researches to determine which attributes of the brand stand out and to which other brands its position is closer. After following the communication activities of the plan, it both measures the effectiveness level of the messages conveyed throughout the communication activities of the brand and determines how much the benefit chain and brand identity provided are perceived.

Some researches conducted on brand strategy are as follows:

  • Brand perception and awareness
  • Brand positioning
  • Brand communication activity
  • Brand preference