ERA Team’s Firsts and Successes

ERA Research & Consultancy team studies have been among the firsts in Turkey in the field of research. Some of these firsts are as follows:

  • First and biggest reputation research
  • First common measurement of company and brand perception in the eyes of consumers on product/ service categories with the press.
  • Conducting the project of the largest sampling with the inclusion of the highest number of stakeholders.
  • Conducting the longest lasting economic and social indicator trend tracing research in Turkey.
  • First online research (via web)
  • First local implementation of value laddering technique
  • Management of the first employee satisfaction research
  • First research on ethics
  • Management of first personal brand research 

ERA Research & Consultancy team’s successes:

  • ReputationERA model was entitled to be presented in the ESOMAR annual congresses 3 times and nominated as the Best Paper Award in 2003.

  • In 2013 received the Bronze Owl award with İnci Leather in the Owl Awards Contest of TÜAD (Turkish Researchers’ Association) on the category of the Owl of Insight.

  • In 2014 received the Golden Owl award with Tüpraş in the Owl Awards Contest on the category of Master Owl.